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We've heard the saying, "like mother, like daughter," but a new
study reveals women of Generation Y are on their way to making this familiar
saying more nostalgic than truthful. Family Tree: Career and Family While Boomers often married and had children in their 20s and didn't enter the work force until their 30s, Gen Y women will make more non-traditional choices. They will wait to marry and raise a family, establishing their careers first. Family Tree: Technology Generation Y has grown up with the Internet, mobile communications and
television, while their Boomer mothers can still remember when digital
technology was a futuristic notion. The lines between work and play will
continue to blur with the evolution of portable conveniences, and the
technology-oriented lifestyle of Gen Y will produce more knowledgeable
and discretionary consumers. Many Generation Y women are more Internet savvy and
open to suggestions for saving time and money.
Family Tree: Fashion The older Baby Boomers were influenced by high fashion as exemplified by Jacqueline Kennedy, however, it was the youth who turned fashion upside down. Whether it was miniskirts, tie-dyes or bell-bottoms, the voice of youth had strength. Fashion to Generation Y means more choices and fewer restraints. Fashion will continue to be influenced by clothes worn by musicians and other pop idols, and work attire for Gen Y will continue to reflect casualness. Family Tree: Interior Design Baby Boomers used art to rebel against their parents' tastes, often incorporating rich, earthy colors like yellow, brown and orange. The industrial market created new materials like urethane foam, fiberglass and plexiglass and designers used these materials to sculpt furniture. Into 2010, Generation Y will embody independent styles; they will demand
multifunctional, compact furnishings, while relying on high-quality fabrics and
smooth, rounded elements to soften a high-tech environment. |
According to the study, daughters of the Baby Boomer Generation are living in a vastly different world than did their
Boomer mothers growing up in post-WWII America. The study's results have been
summarized to compare how a 30-year-old female Boomer lived in 1980, versus how
her Gen Y daughter will live when she reaches this same age in 2010.